About Us

Your Choice For Independence

About Southland Equity Partners

Southland was started in 2010 with a goal to provide advisors with options to comprehensive business solutions and technologies in an unbundled services model. These options include:

  • aIf an advisor wants to be registered and conduct business in an RIA only environment or in conjunction with a Broker Dealer.
  • aFlexibility on how the advisor conducts business and the services they desire.
  • aOptions on software, custody and products.


Southland was and is built on service. Our back office is staffed with individuals from the industry that have hands on experience in the day and life of an advisor. The staff at Southland has an average of 23 years in the financial services industry. All of our service is conducted right here in the United States. It’s hard to find a better match for what you are looking for in support.


Getting it done….If you want to join an RIA that knows you by name, values you as a key partner in a pro-business environment, provides you with a sense of community and ‘can do’ culture, truly wants to help you achieve your goals, and helps take the load off of you by providing efficiencies that make you and your client's life easier, then you have found your solution. Southland is the place to be.


Call 434-202-1345 to Get Started!

Please feel free to contact us directly at 434-202-1345 to learn more about Southland and how we can help grow your business.